Platform performance
How to read the per-engine breakdown and why your visibility differs across ChatGPT, Claude, Gemini, and Perplexity.
The platform table
The Platform Performance table shows your brand's metrics broken out per AI engine. Columns:
| Column | What it shows |
|---|---|
| Engine | ChatGPT, Claude, Gemini, Perplexity, AI Overview |
| Citations | Total number of responses where your brand appeared in the selected period |
| Citation Rate | % of your tracked prompts where your brand appeared on this engine |
| Sentiment | Average sentiment score on this engine (0–100) |
Use this table to spot which engines you're winning on and which need work. It's common to have very different citation rates across platforms — a 70% rate on Perplexity and a 30% rate on ChatGPT is a meaningful gap worth investigating.
Why engines differ
Each AI platform was trained on different data, uses different retrieval strategies, and serves different user personas. As a result, brand visibility is rarely uniform across engines:
- ChatGPT draws heavily on its training data and tends to recommend established brands it has seen frequently in training sources
- Perplexity retrieves live web results before answering, making it more influenced by recent content and citations — and more volatile
- Gemini integrates Google Search signals, so domains with strong Google authority tend to perform better
- Claude is known for more cautious, hedged recommendations — it often lists multiple options rather than picking one winner
A consistent gap on a specific engine is a signal about that engine's training data and citation behavior — not necessarily a product or SEO problem.
Note on Claude access
Claude tracking is included on Pro plan and above ($129/mo). Trial and Starter accounts see ChatGPT, Gemini, and Perplexity only. If you're on Trial or Starter, Claude will appear in the platform table as "Pro plan required."
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