Competitor tracking
How Promptive tracks competitors inside AI answers — the leaderboard, prompt coverage matrix, and activity feed.
How it works
Promptive doesn't just check whether your brand appeared in an AI answer — it reads the full response and identifies every brand mentioned. Your tracked competitors are matched against these mentions, giving you a complete picture of the competitive landscape for each prompt.
This means competitor data comes from the same AI responses as your own data — real answers, not synthetic queries about your competitors.
Competitor leaderboard
The Competitors section opens with a leaderboard ranking every tracked competitor. Columns:
| Column | Definition |
|---|---|
| Visibility | % of all tracked prompts where this competitor appeared |
| Citations | Total mention count in the period, with trend |
| Prompts | How many of your tracked prompts this competitor appeared in |
| Avg Position | Where they rank when mentioned (lower is better) |
| Sentiment | How positively they're described in AI answers |
You also see four headline KPIs at the top: Competitive Threats (competitors gaining ground), Share of Voice, Head-to-Head Win Rate vs. your top competitor, and your Average Position Gap vs. the competitive average.
Prompt coverage matrix
The Prompt Coverage Matrix is a grid showing which competitors appear in which of your tracked prompts. Rows are competitors; columns are prompts. A cell shows the competitor's average position for that prompt, or empty if they didn't appear.
This is the fastest way to spot:
- Prompts where you're the only brand mentioned (opportunity to protect)
- Prompts where a competitor appears but you don't (gap to close)
- Prompts where many brands appear (crowded, low-differentiation territory)
Platform comparison
Below the leaderboard is a platform comparison view showing each competitor's citation count broken down by engine. Use this to understand where a competitor is strong that you're not — their strength on Perplexity while you lead on ChatGPT often reflects a difference in recent content and citations vs. historical training data.
Activity feed
The activity feed on the right side of the Competitors section shows recent events: a competitor gaining position 1 on a prompt you used to lead, new brands appearing in your prompts for the first time, or significant sentiment shifts. Each entry is timestamped and links to the specific prompt detail.
Adding & removing
To add a competitor, click Add competitor in the Competitors section and enter their brand name or URL. Promptive will start looking for them in your next daily refresh. To remove one, open their detail and click Remove. Historical data is preserved but no new tracking runs.
Your plan determines how many competitors you can track: 4 on the trial, 6 on Visibility, unlimited from Growth up.
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