Whitepapers
When a blog post isn't enough. Deep research, operating frameworks, and playbooks you can hand a director and say "run this." No form-walls — you don't owe us your email to read what we wrote.
Measuring the Answer Layer
Measuring the Answer Layer
The Citation Economy
We analyzed 1.2M citations across ChatGPT, Claude, Gemini, and Perplexity. 68% of all cited domains come from just 400 sources. Here's the ranked list and what it means for your content plan.
Rewriting for LLMs
Concrete before/afters from twelve page rewrites that moved rank. Covers schema, entity clarity, competitive positioning language, and the "definition-first" pattern that wins list prompts.
Governing AI Visibility at Scale
Workflow, escalation paths, vendor selection criteria, and the org-chart changes that made it stick. Includes a vendor RFP template you can adapt.
One email when a new paper drops.
The same team that writes the papers writes the email. No upsells. No "10 insights from this week's tweets."