Every GEO & AI Visibility Tool, Compared
The complete list of generative engine optimization (GEO) and AI-visibility tools in one place — 9 platforms plotted, filtered, scored and tabled across ChatGPT, Claude, Gemini and Perplexity. Compare engine coverage, sentiment depth, citation tracking, agency features and real pricing side by side. Fact-checked May 2026, and honest about where the others beat us.
Plot the field on your own terms
Pick the two dimensions that matter to you and every tool repositions live. Promptive lands in the top-right sweet spot on almost every dimension — the one exception is raw engine count, where the enterprise tools carry more surfaces. Hover a marker for detail; click to lock it to the table.
Promptive
Goodie
Profound
Athena HQ
Scrunch
Peec
Searchable
Otterly
AirOps// Positioning is Promptive's editorial read of the category — including where rivals beat us. Feature data is sourced from public pricing & docs, reviewed May 2026; tiers change often, so verify before buying.
Engine coverage, tier by tier
A ✓ means it's on the base plan. A tag (Pro, Ent, Custom, Add-on) means it exists but costs extra or sits on a higher tier. This is where the 'all engines!' marketing claims fall apart — including, honestly, our own: Claude is a Pro feature on Promptive.
| Tool | ChatGPT | Claude | Gemini | Perplexity | Copilot | Grok | Google AIO | Total |
|---|---|---|---|---|---|---|---|---|
| Promptiveyou | ✓ | Pro | ✓ | ✓ | — | — | — | 4+ |
| Goodie | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 11+ |
| Profound | ✓ | Ent | ✓ | ✓ | ✓ | Ent | ✓ | 10+ |
| Athena HQ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 8+ |
| Scrunch | ✓ | Ent | Ent | ✓ | ✓ | Ent | ✓ | 9+ |
| Peec | ✓ | Ent | ✓ | ✓ | ✓ | ✓ | ✓ | 7+ |
| Searchable | ✓ | Custom | Custom | ✓ | Custom | Custom | ✓ | 7+ |
| Otterly | ✓ | Soon | Add-on | ✓ | ✓ | — | ✓ | 6+ |
| AirOps | ✓ | Pro | Pro | Pro | — | — | Pro | 5+ |
| Criterion | Promptiveyou | Goodie | Profound | Athena HQ | Scrunch | Peec | Searchable | Otterly | AirOps |
|---|---|---|---|---|---|---|---|---|---|
| 01Engines (all tiers) | ChatGPT, Claude, Gemini, Perplexity | 11+ incl Claude, Rufus, DeepSeek | Up to ~10 (Enterprise) | 8 incl Claude (all tiers) | 4 Core / 9 Enterprise | 6–7 (Claude Enterprise) | 3 standard (Claude Custom) | 4 core (Gemini / AI Mode add-on) | Varies (Solo = ChatGPT only) |
| 02Engines on entry plan | 3 on Starter (ChatGPT, Gemini, Perplexity) | 11+ (Claude included) | 1 on Starter (ChatGPT) | 8 (Claude on every tier) | 4 on Core (Claude Enterprise) | 6–7 engines | 1 on Starter (ChatGPT) | 4 core engines | 1 on Solo (ChatGPT) |
| 03Claude availability | From Pro ($129/mo) | ✓ included | Enterprise tier | ✓ all tiers | Enterprise tier | Enterprise tier | Custom tier | — (coming soon) | Pro tier |
| 04Sentiment scoring | −1 to +1, calibrated | ✓ | Per-prompt only | ✓ | Basic | Continuous 0–100, topic-level | — (not surfaced) | — | — |
| 05Citation tracking | Full URL attribution | ✓ (no Reddit / YouTube) | Full URL + answer snapshots | URL-level (Source Intelligence) | ✓ source-level | URL + page-type | ✓ mentions + citations | ✓ URL-level | ✓ within Insights |
| 06Competitor / SOV | Unlimited (paid plans) | ✓ share of voice | ✓ visibility share | ✓ + impersonation detection | ✓ + personas | ✓ daily SOV | ✓ + citation-gap | Visibility index | ✓ share of voice |
| 07Content creation | — | ✓ AI writer | — | ✓ Shopify publishing | AXP serves crawlers | — | ✓ + audits + CMS export | GEO URL audits | ✓ agentic workflows |
| 08Agency / white-label | White-label + pooled credits | White-label, multi-domain | Limited multi-brand | Partner program | Dedicated tiers ($500+) | Projects + seats | White-label (Scale $400) | Multi-brand + Looker | — |
| 09Pricing model | Flat monthly · no meters | Quote-based | Self-serve + sales-gated | Credit-based | Flat monthly | Flat monthly | Flat monthly | Flat monthly | Task-based |
| 10Free trial | 7 days, no card | Demo only | No free trial | No real trial | 7 days | 7 days | 14 days, no card | 15 days, no card | 14 days |
| 11Starting price | $79/mo | ~$399/mo | $99/mo | $295/mo | $250/mo | ~$100/mo | $50/mo | $29/mo | $200/mo |
Find your tool
Select your priorities and we'll rank all nine tools for your specific needs — and yes, sometimes that means recommending someone else.
The honest verdict, category by category
We'd rather tell you the truth than pretend we top every list. Here's who actually wins each use case — competitors included.
Promptive$79/mo flat, four engines, no credit meters or per-engine fees.
See Promptive →Goodie11+ surfaces including Amazon Rufus and DeepSeek.
Promptive vs Goodie →ProfoundAnswer snapshots, prompt-volume panels and crawler analytics.
Promptive vs Profound →Athena HQShopify publishing + GA4 revenue attribution, Claude on every tier.
Promptive vs Athena HQ →Otterly$29/mo with a no-card 15-day trial and GEO URL audits.
Promptive vs Otterly →PeecContinuous 0–100 scoring broken down by topic.
Promptive vs Peec →SearchableMonitoring + content + audits + CMS export in one tool.
Promptive vs Searchable →AirOpsAgentic content workflows that publish at scale.
Promptive vs AirOps →See your brand across all four engines — free for 7 days.
Promptive samples ChatGPT, Gemini and Perplexity (and Claude from Pro) every day, scores sentiment, and attributes every citation — flat monthly, no credit meters. No card to start.