Four Fortune 500 marketing organizations operationalized LLM monitoring in the last twelve months. This paper documents their workflows, escalation paths, cross-functional ownership structures, and the org changes that made it stick past the first quarter.
Who owns it
In two of the four organizations, AI visibility monitoring sits inside brand. In the other two, inside demand generation. Not one case was housed inside the SEO team, though in all four, it was the SEO team that raised the flag that started the initiative. The paper documents the ownership model for each structure and the escalation path that worked in practice when alerts fired.
Vendor selection and RFP template
Includes the full vendor RFP template used by a Fortune 100 CPG brand during their AI visibility platform evaluation, eleven weighted criteria with scoring rubrics you can adapt for your own procurement process. The paper also documents how three of the four organizations evaluated Promptive during their selection process and what criteria ultimately drove the decision.
Start a free Promptive trial, 7 days of full data, no card required, five minutes to first insight.