Brand rankings
How the brand rankings table works and what Share of Voice means for your competitive position.
The rankings table
The Brand Rankings table on the dashboard compares your brand against your tracked competitors across three dimensions:
| Column | Definition |
|---|---|
| Visibility | % of all tracked prompts where this brand appeared in AI answers |
| Sentiment | Average sentiment score for this brand, 0–100 |
| Avg Position | Average rank when this brand appears (lower is better) |
Your brand always appears at the top of the list. Below it are your tracked competitors, ranked by visibility descending. The table gives you an instant read on who's winning in AI answers for your prompts.
Share of voice
Share of Voice is your brand's % of total brand mentions across all AI responses, compared to the sum of all competitor mentions. If Promptive appears in 400 responses and your competitors appear in 600 combined, your Share of Voice is 40%.
Share of Voice is displayed in the Competitors section alongside the rankings table. It's a useful relative measure that smooths out changes in your total prompt volume.
Reading trends
Each metric in the rankings table shows a trend arrow vs. the prior period. A competitor's rising visibility is an early warning sign — especially if their gain correlates with your drop on specific prompts.
Clicking a competitor in the rankings table takes you to the Competitors section where you can see their full breakdown by prompt and engine.
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