Adding your brand
How Promptive uses your website to set up tracking — and how to configure brand name, aliases, competitors, and prompts.
The crawl
When you enter your website URL, Promptive crawls your homepage and key pages to build a model of your brand. It looks at:
- How you describe yourself and your product
- What problem you solve and who your target customer is
- Which categories and keywords are most prominent
- Who your competitors are (mentioned in comparisons, integrations, or alternatives)
This usually takes 20–45 seconds. Promptive uses the crawl to prefill your brand setup and generate relevant competitor and prompt suggestions — so you're not starting from scratch.
Brand name & aliases
The brand name is the exact string Promptive looks for in AI responses. Set it to whatever your brand is most commonly called — "Acme Analytics" not "acme-analytics.com".
Aliases let you catch variations. Add your product name, abbreviation, or any shorthand people use. Examples: "Acme," "acmeHQ," "the Acme platform."
Promptive applies fuzzy matching to handle minor variations automatically (plurals, punctuation, adjacent adjectives). If you're seeing false positives from a common word in your name, you can tighten matching in Settings → Brand → Matching.
Competitors
Promptive suggests competitors based on the crawl — brands it expects to see alongside yours in AI answers. You can:
- Accept any or all of the suggestions
- Remove any you don't want to track
- Add competitors manually by name or URL
Your plan determines how many you can track: 4 on Trial, 6 on Starter, unlimited on Pro and above. You can change your competitor set any time from the Competitors section.
Prompt suggestions
Based on the crawl, Promptive generates a list of suggested prompts — the questions it will run against AI platforms daily. These are seeded from your category, use cases, and the way you describe your product.
Accept the ones that feel right. Edit any to match your exact language. Add your own. A good starting set has 10–20 prompts covering at least two of: discovery, comparison, use-case, and purchase intent.
See Adding prompts for more on writing effective prompts.
Editing later
Everything you configure during onboarding can be changed at any time:
- Brand name and aliases → Settings → Brand
- Competitors → Competitors section → Manage
- Prompts → Prompts section → Add / deactivate
Changes to your brand name or aliases take effect on the next daily refresh. Newly added prompts are queued for the next refresh cycle.
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