What Promptive measures
The four core metrics — visibility, position, sentiment, and citations — and how they combine to give you a complete picture of your AI brand presence.
The problem
When someone asks ChatGPT, Claude, Gemini, or Perplexity for a recommendation in your category, they get a direct answer — not a list of links. Your brand either appears in that answer or it doesn't. Traditional SEO tools can't see this. Promptive can.
Promptive queries AI platforms directly using the same prompts your customers would type. It then analyzes every response: did your brand appear? Where? Was it positive? What sources did the AI cite?
Visibility
Visibility is the percentage of your tracked prompts where your brand appears in the AI's response, averaged across all engines on your plan.
Example: if you track 100 prompts and your brand appears in 67 of them, your visibility is 67%. This is your headline number — the most direct measure of how present your brand is in AI-generated answers.
Average position
Average position measures where your brand ranks when it does appear. When an AI response lists multiple brands, Promptive notes your position in the list. Position 1 means you were mentioned first; position 3 means two other brands were listed before you.
A lower number is better. If your visibility is 67% but your average position is 3.2, you appear often but rarely lead the recommendation.
Sentiment
Sentiment scores how positively your brand is described in AI responses, on a scale of 0–100. A score of 100 means every response described you positively; 50 is neutral; below 50 is net negative.
Promptive uses an AI scoring model to evaluate the tone, context, and framing of each response — not just whether you appeared. A mention that says "X is overpriced and losing market share" counts as visibility but tanks your sentiment score.
Citations
Citations are the web sources an AI platform referenced when generating a response about your category. Platforms like Perplexity, ChatGPT, and Google AI Overview often cite sources explicitly. Promptive captures these and shows you which domains the AI trusts.
This tells you where your content strategy should focus: being published on highly-cited domains increases your chances of being referenced — and recommended.
Trial accounts include visibility, position, and sentiment. Citation tracking is available on Starter ($79/mo) and above.
Engines covered
Promptive currently tracks four AI platforms plus Google's AI Overview:
| Engine | Plan required | Notes |
|---|---|---|
| ChatGPT | All plans incl. Trial | GPT-4o responses |
| Gemini | All plans incl. Trial | Google Gemini |
| Perplexity | All plans incl. Trial | Includes source citations |
| Claude | Pro and above ($129/mo) | Anthropic Claude |
| AI Overview | Tracked passively | Google's AI answer layer |
Refresh cadence
Every active prompt is sent to every engine on your plan once per day. This applies to all plans including Trial. Your dashboard always reflects the last 24 hours of fresh data.
Promptive stores 18 months of history by default, so you can chart trends over time, identify when your visibility dropped, and correlate changes with content or PR activity.
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