Overview & metrics
The four headline metrics on your dashboard and how to read them.
The four KPI cards
At the top of your dashboard you'll see four headline numbers. These are your most important at-a-glance metrics, each with a trend indicator showing change vs. the prior period.
| Metric | What it measures | Higher is better? |
|---|---|---|
| Citation Rate | % of your tracked prompts where your brand appears in the AI response | Yes |
| Average Position | Where you rank among brands mentioned when you do appear (1 = first) | Lower is better |
| Sentiment Score | How positively your brand is described, 0–100 | Yes |
| Monthly Traffic | Estimated referral traffic from AI-cited pages to your site | Yes |
The trend arrows next to each number show how the metric changed vs. the previous equivalent period. A green arrow with +5% means your citation rate improved by 5 percentage points compared to the prior period.
Time period
The default time period for all metrics is 28 days. You can change this using the period selector at the top right of the dashboard. Available periods vary by section — the Overview defaults to 28 days; the Analytics section offers daily, weekly, and monthly views.
All metrics are calculated over the selected period. Trend arrows compare to the equivalent prior period (e.g., 28 days vs. the 28 days before that).
Recent activity
The Recent Activity feed on the dashboard shows significant events from the last 24–48 hours: rank changes, new competitor appearances, large sentiment shifts, and new citations. Each entry links to the relevant prompt or competitor detail.
Activity that merits a notification will also appear in the alerts you configured in Settings → Notifications.
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